Every story you tell as a non-profit organization or NGO is an opportunity to make a difference. Whether you’re revealing a new issue, refocusing attention on a familiar problem, investigating a controversial cause, or humanizing an entrenched one, your storytelling should always be intentional and strategic.

Learn how to optimize your videos for social media with our essential toolkit, designed to help non-profits extend the reach of their content. From platform-specific aspect ratios to the best export settings, we’ll show you how to make your reports and videos shine across every digital platform.

An impact story isn’t just a report of what you’ve done—it’s a compelling narrative that combines personal anecdotes and data to demonstrate the tangible and emotional results of your projects. It gives life to numbers and provides a pathway for your audience to understand the real-world changes your organization makes.

The best interviews are those where the subject feels comfortable, open, and willing to share deeply. To achieve this, the questions you ask must be carefully thought out. They should give room for reflection, encourage the interviewee to share their journey and align with the organization's mission and goals.

Critical insights from a report produced by the Rockefeller Foundation that can help your organization elevate its impact through strategic content creation

In The Rifleman, Sierra Pettengill delves into the hidden history of the National Rifle Association (NRA), using archival footage to uncover the organization’s shift in ideology following the civil rights movement.

A tool like this audience quiz can serve as an important first step to pinpoint an audience’s needs, preferences, and behaviors before diving into content creation. It streamlines the process of audience identification, making it easier to tailor content that speaks directly to specific groups—whether it's donors, volunteers, or the general public.

Two things happened this week that sparked this post. First, I was itching to start sharing some of my favorite film music and soundtracks. Second, I was chatting with a creative collaborator earlier this week and we both expressed our love for the director Theo Anthony. Enter Rat Film, Anthony’s 2016 documentary, which explores the complex relationship between the history of Baltimore and its rat population.

When it comes to producing effective and impactful videos, the script is the cornerstone of the entire process.

Non-profit organizations and NGOs must leverage the power of storytelling to drive social change. The Documentary Impact Report highlights critical insights that can transform how your organization approaches impact storytelling, ensuring your message resonates with the right audience and drives meaningful action.

This week on Watch Club, we're diving into Dean Goes Surfing, a documentary that rides the waves of passion, perseverance, and pure joy.

The right music can elevate your story and connect with your audience on an emotional level. Whether you're working with a high budget or need royalty-free options, here's a comprehensive list of music libraries to help you find the perfect track for your project.

Fixing the Foundation is one of the explainer videos I like to re-watch before starting any new explainer project.

Let’s discuss how animation can be used effectively in campaigns to increase both engagement and retention, ensuring that your message resonates with your audience long after the campaign ends.

Attention spans are shorter and the competition for your audience's attention is fierce. For non-profits and NGOs, presenting data in a way that is not only informative but also engaging can make a significant difference in how your message is received. Enter motion graphics!

Let's breakdown interview styles!

Let's debunk the five common myths about non-profit video production and provide insights to help you overcome these barriers!

You worked so hard to bring a video touting your organization’s impact to life. Now what?

Accessibility in video content isn’t just about compliance; it’s about making sure your message reaches the widest possible audience and reflects your organization’s commitment to inclusivity.