Quiz: Identify Your Audience for Video Projects
Understanding the audience you want to reach is critical for organizations aiming to produce original content. It’s also one of the hardest questions that needs an answer before conceptualizing your projects. It forces you to consider how your organization and work might be perceived. It may also reveal that certain audiences you want to reach are aspirational versus obtainable.
When organizations have a clear picture of who they are trying to reach, they can create more focused and impactful content that resonates deeply with viewers, donors, or specific audiences that need targeting. Without this understanding, content risks becoming generic, missing the mark on engagement, or failing to drive desired actions such as donations, volunteer participation, or awareness-building. Identifying the core audience helps shape the tone, style, messaging, and even the platforms used to distribute content, ensuring that it is not only seen but felt and acted upon by the right people.
A tool like the quiz below can serve as an important first step to pinpoint an audience’s needs, preferences, and behaviors before diving into content creation. It streamlines the process of audience identification, making it easier to tailor content that speaks directly to specific groups—whether it's donors, volunteers, or the general public. By using a quiz like this, organizations can ensure that their time, effort, and budget are spent efficiently, resulting in content that effectively engages, informs, and inspires their intended audience.
Answer the questions below and note the corresponding points for each answer. At the end, add up your points to find out your audience profile type!
1. What is the primary goal of your video project?
Raise awareness (1 point)
Drive donations (3 points)
Educate or inform (2 points)
Promote a specific event or program (4 points)
2. Who do you currently view as your primary audience?
Donors (3 points)
Volunteers (1 point)
General public (2 points)
Specific communities (4 points)
3. What age group are you targeting with this video?
18–24 (2 points)
25–34 (4 points)
35–44 (3 points)
45 and older (1 point)
All age groups (4 points)
4. What are the primary concerns or interests of your audience?
Social issues (3 points)
Health and wellness (4 points)
Environmental concerns (1 point)
Economic impact (2 points)
Education and learning (2 points)
5. Which social media platforms does your audience use most frequently?
Facebook (1 point)
Instagram (2 points)
Twitter/X (3 points)
LinkedIn (4 points)
YouTube (4 points)
TikTok (2 points)
6. Is your audience primarily local, national, or international?
Local (1 point)
National (3 points)
International (4 points)
7. How much does your audience already know about the subject of your video?
They’re completely new to it (2 points)
They have some understanding (1 point)
They are experts or deeply engaged in the subject (3 points)
8. What action do you want your audience to take after watching the video?
Donate (3 points)
Sign up for a program or event (4 points)
Share the video on social media (2 points)
Visit your website for more information (4 points)
Volunteer or participate in a cause (1 point)
9. What tone or style will resonate most with your audience?
Inspirational and hopeful (1 point)
Serious and informative (3 points)
Emotional and heartwarming (4 points)
Fun and entertaining (2 points)
10. Does your audience prefer short-form or long-form content?
1–2 minutes (2 points)
3–5 minutes (4 points)
6–10 minutes (3 points)
10+ minutes (1 point)
11. Where does your audience typically consume video content?
Social media platforms (2 points)
Websites (4 points)
Streaming services (3 points)
Email campaigns (1 point)
12. What are the key demographics of your target audience?
Age (2 points)
Gender (4 points)
Income level (3 points)
Geographic location (1 point)
Education level (4 points)
13. What social causes or issues are most important to your audience?
Social justice (3 points)
Health care access (4 points)
Education reform (2 points)
Climate change (1 point)
Economic development (2 points)
14. Does your audience prefer videos with data and statistics or personal stories and testimonials?
Data and statistics (3 points)
Personal stories and testimonials (4 points)
A mix of both (1 point)
15. What types of videos has your audience responded to in the past?
Animation and motion graphics (2 points)
Documentary-style interviews (1 point)
Testimonial-driven videos (4 points)
Event recaps or highlights (3 points)
16. How frequently does your audience engage with video content?
Daily (2 points)
Weekly (4 points)
Monthly (1 point)
Occasionally (3 points)
17. How diverse is your audience in terms of language or cultural backgrounds?
Not diverse (primarily one language/culture) (1 point)
Somewhat diverse (3 points)
Very diverse (multilingual and multicultural) (4 points)
18. Does your audience prefer formal, professional communication or a casual, conversational tone?
Formal and professional (3 points)
Casual and conversational (2 points)
19. What time of day is your audience most likely to engage with video content?
Morning (3 points)
Afternoon (1 point)
Evening (4 points)
Late night (2 points)
20. How does your audience prefer to interact with your organization?
Through social media (2 points)
Via email/newsletters (4 points)
In-person events (1 point)
Through your website or app (3 points)
RESULTS
Add up your points and check your audience profile type below!
20–35 points: Community Champions
Your audience is local, deeply engaged in specific causes, and prefers longer-form, emotionally driven content. They value personal connections and are motivated by the opportunity to participate directly.36–50 points: Emerging Enthusiasts
Your audience is younger, social media savvy, and eager to share content. They prefer short, entertaining, and visually engaging videos that align with popular trends and social causes.51–65 points: Informed Advocates
Your audience is highly knowledgeable and driven by data and logic. They value detailed, serious content and are most likely to take action based on well-presented facts and in-depth storytelling.66–80 points: Diverse Supporters
Your audience is broad and multicultural, engaging with content across multiple platforms. They prefer a mix of storytelling and informative content and are likely to engage through both digital and real-world actions.