Building Trust and Rapport with Your Interview Subjects
In the world of interviews—be it journalism, documentary filmmaking, or research—the depth and authenticity of the conversation largely depend on the trust established between the interviewer and the subject. Building this trust isn't just a courtesy; it's essential for unlocking genuine insights and stories that resonate. Here's how you can cultivate a strong rapport with your interview subjects.
1. Conduct Pre-Interviews
Lay the Groundwork Early
Before the main interview, schedule a casual pre-interview chat. This initial meeting serves as an ice-breaker, allowing both parties to get comfortable with each other.
Listen Actively: Show genuine interest in their stories and perspectives.
Share Your Vision: Explain the purpose of the interview and how their input contributes.
Address Concerns: Give them space to ask questions and express any reservations.
2. Do Your Homework
Show That You Value Their Time
Research your subject thoroughly. Understanding their background, work, and experiences demonstrates respect and makes your questions more insightful.
Personalize Questions: Tailor your queries to reflect their unique journey.
Highlight Common Ground: Mention shared interests or experiences to build connection.
Acknowledge Their Achievements: Recognize their work to show appreciation.
3. Create a Comfortable Environment
Set the Stage for Openness
The interview setting can significantly impact your subject's comfort level.
Choose the Right Location: Opt for a familiar or neutral place where they feel at ease.
Minimize Distractions: Ensure the space is quiet and free from interruptions.
Mind Your Body Language: Maintain eye contact and adopt an open posture.
4. Be Transparent and Honest
Foster Trust Through Openness
Honesty about your intentions and how the interview will be used builds credibility.
Clarify the Process: Explain each step, from recording to publication.
Discuss Sensitive Topics Ahead of Time: Give them control over what they wish to disclose.
Honor Agreements: Stick to any promises made regarding content use.
5. Practice Empathy
Understand Their Perspective
Empathy allows you to connect on a deeper level, encouraging your subject to share more openly.
Listen Without Judgment: Be open to their viewpoints, even if they differ from yours.
Validate Their Feelings: Acknowledge their emotions and reactions.
Be Patient: Allow them to express themselves at their own pace.
6. Build a Two-Way Relationship
Engage in Mutual Exchange
A rapport is a two-way street. Sharing a bit about yourself can make the interaction more balanced.
Share Relevant Stories: Offer anecdotes that relate to their experiences.
Express Genuine Interest: Ask follow-up questions that show you're engaged.
Stay Connected: Follow up after the interview to maintain the relationship.
7. Respect Their Boundaries
Recognize and Honor Limits
Being mindful of personal boundaries ensures your subject feels safe throughout the process.
Obtain Consent: Clearly ask permission before recording or sharing information.
Be Attentive to Cues: Notice signs of discomfort and adjust accordingly.
Offer Control: Let them steer the conversation when appropriate.
8. Show Appreciation
Acknowledge Their Contribution
Gratitude goes a long way in reinforcing trust and making your subject feel valued.
Say Thank You: A simple expression of thanks can make a big difference.
Provide Updates: Keep them informed about how their input is being used.
Offer a Copy: Share the final product as a token of appreciation.
Building trust and rapport with your interview subjects is an art that requires sincerity, effort, and respect. By investing time in these relationships, you not only enhance the quality of your interviews but also honor the stories entrusted to you. Remember, the goal is to create a space where candid conversations can flourish, leading to richer and more impactful narratives.